Marketing strategy to conquer customers during Mega Sales season

Mega Sales Terminology

In the Tiktok Mega Sales 2024 event organized by Tiktok recently, many news in the e-commerce industry were shared by this platform, attracting a lot of attention from businesses. Among them, we can mention: Portraits of 4 customer groups in the Mega Sales season and shopping and consumption trends of this group. Let's analyze customer portraits and marketing strategies to conquer customers in the Mega Sales season with NOVA Media !

Mega Sales (Super Shopping Season) is considered the biggest sale of the year and consumers have the opportunity to buy products at extremely preferential prices. This is also considered an extremely potential business opportunity for brands and often takes place during year-end festivals, or double days of each month such as 9/9, 10/10, 11/11, 12/12...

Mega Sales is the biggest sale of the year.

Mega Sales on E-commerce platforms attract millions of consumers

Mega Sales will stimulate consumers' desire to buy, customers tend to buy more goods and use services, helping businesses reduce inventory and storage costs.

According to shared information and news data from Tiktok Mega Sales 2024 , customers of the Mega Sales season will be divided into 4 different groups.

In Vietnam, during the Mega Sales period , many brands responded to this event with countless marketing strategies to conquer customers , launching promotional programs for consumers, attracting thousands, millions of shoppers, hunting for products at extremely cheap prices. By attracting many interested customers and making purchases, brands have also gained many benefits from the influence of Mega Sales .

When Mega Sales take place, customers are more interested in the brand's products or services thanks to promotional programs. Creating attractive deals during the sale season will also attract consumers to be interested in the brand, helping the brand reach customers and increase recognition.

Responding to the Mega Sales season is also an effective marketing strategy to increase the number of buyers, especially new customers. Although it is necessary to apply more campaigns to conquer customers, this is also a way to stimulate short-term purchasing trends of buyers: new customers and infrequent customers. Brands that apply effective discount strategies can also boost sales and profits for businesses.

Portraits of 4 customer groups during Mega Sale season shared by Tiktok

Each customer group will have its own psychology and consumer behavior:

The Bargain Hunters

This is a group of customers who are mainly interested in discount and promotion programs. They are willing to follow and hunt for the most attractive deals, tend to decide to buy when there are big sales or flash deals in a short time. This group of people feels excited about saving money and owning the products they want. They take advantage of opportunities to shop at the best prices, tend to seek the feeling of "victory" and "satisfaction" when buying a bargain.

Based on the psychology and consumer behavior of this group, businesses should focus specifically on the shopping motivations of The Bargain Hunters : low prices, promotions and savings. This group of customers does not buy regularly, mainly during big sales and is especially sensitive to pricing strategies and promotional announcements.

To conquer this customer, the brand needs to implement marketing strategies on price, price incentives, and promotional announcements on social networking platforms through short videos, posts, etc. to create a sense of urgency, stimulating the group of Sale Hunters to be interested and buy. It is necessary to maintain continuous appeal with promotional programs, especially setting a time limit, urging customers to make immediate purchases.

The Effortless Shoppers

The Effortless Shoppers are a group of customers who seek simplicity and convenience in shopping, and do not like to spend too much time researching products. They like suggestions and shopping tips that are easy to implement, and value convenience and time savings. With this mentality, they tend to shop when the shopping process is optimized and quick, expecting to save money without spending too much effort.

This group of customers is motivated by saving time and effort, they appreciate the choice available without having to search too much. These people tend to buy frequently because they always want to optimize their time and effort.

To conquer these customers, businesses can use Tiktok LIVE to facilitate them to buy directly on livestream. You can combine marketing strategies with quick order closing features, direct links to shopping pages from posted videos, posts with direct links to consulting channels... Some types of videos will be effective such as short educational videos, providing convenient shopping tips, using products to save time.

Livestream sales is an effective strategy to conquer the Leisure Buyer customer group.

The Inspirational Shoppers

The third group of customers is The Inspirational Shoppers , who tend to randomly browse social media, looking at various products without a specific purchase goal. Customers in this group are easily influenced by creative, entertaining content, trending products and impulse purchases. Customers will be persuaded by curiosity factors, or interesting stories about the product and enjoy the “wow” feeling when buying and using.

The impulse buyer is motivated by discovery and experience. This group of customers does not make planned purchases, may not have a regular purchase frequency, but is often immediately attracted, and is willing to spend a lot of money on a product that appeals to them.

A marketing strategy to help conquer customers who buy on inspiration is to create highly creative, inspirational content about products and services. Businesses can combine with influencers and KOLs to take advantage of the influence and spread trends through this group of famous people. Some brands, when targeting this audience, also organize challenges and design creative hashtags to encourage customers to interact, buy and use products in the most natural way.

The Purposeful Shoppers

The final group of customers is The Purposeful Shoppers . They look for products that are highly sustainable and environmentally friendly. They also care about the story behind the brand and product, its origin, manufacturing process and the social values ​​that the brand brings. This group has a high sense of social and environmental responsibility, placing high quality, environmentally friendly products and ethical brands at the forefront.

Ethical values, environmental values, and product quality are the driving forces behind the purchase of The Purposeful Shoppers . They are willing to pay a premium when a product promises these factors. The frequency of purchase of this group is not frequent, but whenever they spend money, they do thorough research and make deliberate choices.

Many businesses have adopted marketing strategies with content that communicates about production processes, raw material origins, and sustainability commitments to win over customers. Videos introducing social responsibility, environmental protection activities, and product reviews and sharing from experts always attract anyone in this group. Brands should promote campaigns about corporate social responsibility and environmental protection initiatives to reach and convince this group.

With the above 4 customer groups, businesses will need to flexibly deploy Marketing Strategies to conquer Mega Sales customers , depending on the needs, desires and consumer behavior of each group. A successful business is when they identify which group their customers belong to, implement appropriate Marketing strategies and conquer customers, motivate them to buy and use the product.

NOVA Media, with over 9 years of experience in Marketing activities, is committed to working with businesses to implement and deploy the most optimal campaigns, bringing high efficiency and breakthrough sales growth.

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