The year 2025 will bring a revolution in Marketing, where customer perceived value becomes the decisive factor in building long-term and sustainable relationships. It is no longer simply about providing products, but how brands connect, listen and create unforgettable experiences. In this competitive and rapidly changing world, businesses need to be more creative than ever to reach the hearts of customers.

Join NOVA Media to explore outstanding Marketing trends , helping businesses attract and enhance perceived value, build loyalty and affirm a solid position in the hearts of customers.

Definition of Customer Perceived Value

Perceived Value is a key driver of customer buying behavior. It is not simply a comparison of costs and benefits, but the total experience, emotions, and expectations that customers receive from a product or service. When making a decision to spend money, customers often wonder whether the product meets their needs and whether it is superior to other options on the market. That is why perceived value becomes a decisive factor in building long-term relationships between customers and brands.

According to research, our brains often make decisions based on emotions rather than reason. This means that customers not only evaluate the value of a product through specific factors such as price or features, but also through the emotions and personal experiences they have. Therefore, businesses need to focus not only on product quality but also on the experience that customers have when interacting with the brand. When perceived value is enhanced, businesses will not only attract new customers but also retain existing customers, thereby creating a sustainable competitive advantage.

Why improve customer perceived value?

Improving customer perceived value is an important factor in helping businesses build long-term relationships, increase loyalty and create sustainable competitive advantages

Creating competitive value

Enhancing customer perceived value helps brands differentiate themselves in a competitive market. When customers perceive superior quality and experience, they will prioritize choosing your products or services over competitors. At the same time, each customer will become a “brand ambassador”, spreading positive word-of-mouth. This helps support strong growth momentum for businesses.

Building customer loyalty

Customer satisfaction is often shaped by the perceived value they receive. When customers feel that your product not only meets their needs but also delivers superior value, they will believe that their investment is well worth it. However, to build a long-term and sustainable relationship, it is important to be consistent and reliable in delivering this value, avoiding customer disappointment in future experiences.

Revenue growth

When customers’ perceived value is increased, they are willing to pay more for products or services that they feel are worth it. Businesses can not only increase their prices but also increase the consumption of their products, thereby generating outstanding revenue. A good example is Apple’s launch of a screen cleaning cloth in 2021, which was priced at $19, but still attracted a lot of attention from customers. This boosted the business’s revenue and profits.

The Secret to Increasing Customer Perceived Value

The secret to increasing customer perceived value lies in creating superior experiences that exceed expectations and deliver superior value for money.

Stimulate shopping needs with attractive programs

To maximize customer perceived value, an effective strategy is to assert that your product offers superior value beyond its listed price. One way to do this is to use techniques that make customers clearly aware of the benefits and savings they can receive by purchasing the product.

In today’s e-commerce landscape, consumers are used to enticing deals. Have you ever wondered why most of the prices you see end in “$29” or “$299”? This is the strategy of “fascination pricing,” a powerful marketing technique that is not just a gimmick but has been proven to increase consumers’ perception of value. Research from the Journal of Consumer Research and surveys at MIT show that consumers often underestimate retail prices, creating a sense of attraction and driving purchase behavior.

Provide customer service

Businesses that excel at creating great customer experiences often see significant benefits such as referrals from previous customers, positive reviews, and higher customer retention. Customers are always willing to pay more when they feel they are being cared for and given special attention. This shows that, in addition to the product, service and customer experience play an important role in increasing customer perceived value and loyalty.

One of the most effective ways to increase perceived value is to provide personalized support. When customers feel that products and services are tailored to them, they are more likely to appreciate and stay with the brand. To maximize this value, businesses can implement strategies such as building online communities dedicated to customers, organizing regular meetups for customers to interact and contribute ideas, or providing personalized consulting sessions to solve specific customer problems, thereby strengthening loyalty and satisfaction.

Focus on experiences through online channels

Nowadays, customers often shop through online channels. The most important thing is that customers must have great interactions and experiences when coming to the business's purchasing channel. To optimize this experience, pay attention to the following factors:

Increase differentiation value to enhance product value

When a product is positioned differently from its competitors, it not only meets a basic need but also creates a unique experience that makes customers feel like they are getting superior value. This can come from special features, innovative design, or excellent customer support, all of which contribute to a distinct product differentiation.

Creating a differentiated value not only helps your product stand out in the marketplace, but also motivates customers to pay more. Factors such as unique features, superior quality, and after-sales support services can increase the perceived value that customers receive. When customers feel that your product is not replaceable by other options, they will feel satisfied and loyal to your brand, creating opportunities to increase revenue and build long-term customer relationships.

Create scarcity

When you advertise a limited edition product, you are subtly sending the message to your customers that the product is sought after or rare, and that it offers exceptional value. This is a powerful marketing strategy, often used by e-commerce sites to stimulate the “fear of missing out” (FOMO) mentality. This makes customers feel rushed and urges them to act quickly so as not to miss out on the opportunity to own a unique product.

For example, announcing “20% off for 2 days only” or “Only X items left in stock” not only creates urgency but also encourages immediate purchase behavior. These messages help optimize the customer experience and increase conversion rates.
Improving customer perceived value not only helps businesses build trust but also plays an important role in sustainable brand development. By optimizing the customer experience, applying effective marketing strategies and affirming product differentiation, businesses can increase customer satisfaction and loyalty. This not only attracts new customers but also retains existing customers, thereby creating a strong and long-term customer community.

Enhancing customer perceived value is a way for businesses to build sustainable value, thereby making customers love and be loyal to the Brand. To successfully implement these strategies and enhance customer perceived value, businesses need to find a reputable partner in building a Marketing strategy. NOVA Media is a great choice, helping you develop optimal Marketing strategies, from building a brand to implementing effective marketing campaigns.

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