Architecture, Housing Design DSHome – Building a STANDARD and TIMELY Brand to create Sustainable Value

DSHome Construction Consulting Co., Ltd. is a company specializing in Design, Construction of Modern Architecture and Interiors. The company was founded and developed by engineers with many years of experience in the field of architectural and interior construction consulting and has a pioneering vision with a modern style.

Although a newly established unit at the end of 2021, DSHome has quickly built a reputation in the industry. With the dedication of its capable staff, the business has completed many large-scale projects, contributing to changing and improving the living space for customers.

DSHome is considered a “young” unit in the architectural market, developed from the expertise of the founding team. Because it comes from expertise, although the quality of service meets standards from design to construction, DSHome does not have many opportunities to approach large projects. Meanwhile, competitors are still constantly growing thanks to establishing their position and building good relationships with customers.

Therefore, when contacting Novaadwork, Mr. Son - the business owner expressed his concern and wished to be able to develop the DSHome brand further and become stronger.

– Repositioning the Brand – Building a solid brand foundation
– Increasing brand awareness across at least 3 touch points

– Accepting full package (Design, construction, licensing) just waiting for customers to move in.
– The product is highly appreciated for its quality from design to construction, investors are very satisfied.
– Modern design style, high quality commensurate with the cost.

– Root Strength: A brand that takes products as its core – expert in modern architectural design and construction. Capable of designing and constructing high-quality modern residential villas on the market.

– Competitive environment: There are many units that also position themselves as high-end design and construction, but not many units have truly outstanding communication activities and affirm their positioning. In addition, the demand for housing is increasing, the demand for quality of life is also increasing, so customers want housing to meet the criteria of “according to their wishes”. DSHome will affirm the quality of its products to compete directly with leading units such as Decox or XHome.

– Target: DSHome targets customers in the middle and high-end segments, with a relatively large amount of accumulated assets or reaching financial freedom. For architectural works, they want a product that meets or exceeds their expectations for their needs. Not placing too much emphasis on the price factor, but customers want to use good services from reputable units in the market. They have the need to develop both the body (health, money) and the mind (relaxation, peace).

– Insight: “I am not very good at architecture, but I still want to experience a classy living space that reflects my position and lifestyle. At the same time, the space is also a place that can bring good energy to the health and development of me as well as my family.”

– Benefits:
* Rational: This is a unit with the capacity to design and construct a complete package, bringing customers a living space that is in the right position and meets their wishes. This capacity will be demonstrated through implemented projects, presented in product catalogs, visual images on Facebook albums, construction images through actual media articles, etc. In addition, if it has reached the construction stage, there must be a full collection of raw materials for customers to choose from, visualizing the customer experience.

* Feeling: Customers can rest assured because the house is made by a reputable unit, working with heart and for the customer. This will be shown through touch points such as articles shared by experts, real work images (but with suitable camera angles and editing), friendliness between DSHome and customers, etc. Use all methods and means to build trust in the minds of customers before they use the company's products.

– Value, Personality, Different: The product represents creativity, development, innovation and improvement (The creator). But besides that, as an experienced and professionally guaranteed unit, DSHome also carries the image of a reliable and stable expert (The ruler).

– Reason to Believe: Director Ong The Son's top motto: Product quality is the top criterion, customers receive products worthy of the cost they pay and certainly bring international-standard construction quality.

– Discriminator: The product's difference is its high expertise in designing and constructing complete modern architecture and interiors.

(Some basic strategies)
First, to meet the development and habit of using technology devices to find information of customers, completing the online identification system including fanpage and website channels is necessary to prepare good touch points for the brand.

For Fanpage , Nova Adwork has re-audited the content and images that DSHome has used before, removing redundant and inappropriate content that could affect customers' perception of the brand's quality. At the same time, we also proposed new content orientations with diverse brand lenses to diversify the story between DSHome and customers.

For the Website , Nova Adwork has redesigned the entire Website for the Client and rebuilt the display content system. The Website is one of the most important touch points to express and maintain brand positioning. Therefore, not only ensuring the content, the website also needs to show a classy interface, consistent with the value that DSHome can bring to customers.

Old website DSHome

New Website DSHome

Regarding offline activities, DSHome needs to cooperate with some other partners to organize workshops, not only to share knowledge but also to consult on construction solutions for future target customers. They can be apartment owners, or large real estate project owners.
In addition, after the research process, we also realized that DSHome is very limited in taking care of old customers. Therefore, Nova Adwork has proposed some activities to take care of old customers through Email Marketing and Zalo OA, along with some activities for new customers such as giving housewarming gifts, giving photo sets, etc. Thus, not only creating a bond between the homeowner and the design unit, but also increasing the quality of service perception and customer loyalty to the brand.

– Social Media reached 3,000,000+ people after more than 1 month of implementation
– The rate of interested and messaging users is 10%
– Recognition increased by 300%.

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