Customers return x10 with coordinated Promotion solutions

Background

In a highly competitive market like the banking industry, growth comes not only from banks competing with each other but also from branches competing for revenue.

Bank branches have always been constantly developing comprehensive services, from building unique products to specialized support programs to improve branch operations. Not out of that trend, Agribank Tay Do branch has recognized the importance of building and implementing services to take care of customers with the most comprehensive and diverse experiences; thereby indirectly improving the bank's operations.

With the trust and cooperation of Agribank Tay Do branch, NOVA Media conducted research on the proposed target audience, from market and brand barriers to successfully implement the Customer Care Campaign.

Hard

Customers using banking services tend to seek out experiences from different banks to compare the benefits they receive. Because having an additional bank is increasingly simplified, less time consuming and less costly, it is inevitable that customers will leave the bank they are using and switch to a bank that provides them with more convenience and savings . Agribank Tay Do branch recognizes the challenge that: The rate of freezing service occurrences of the customer file is increasing.

Solution

Novaadworks.com / All rights reserved to NOVA Inc. © 2023